Spotify Friends Feature
Spotify, a global leader in music streaming services, has consistently focused on enhancing the social and interactive aspects of its platform. However, they have some features only available on desktops. I designed the friend's activity feature for their mobile app.
Title
Spotify: Friend Activity Mobile Feature
Duration
October 2022
Role
Research & UI/UX
Tools
Figma, Miro
Overview
Spotify recognizes that music is inherently social and has evolved from a solitary listening experience to a shared one. In response to this shift, Spotify introduced the Friend Activity feature to bridge the gap between music and social interaction.
Problem
The friends activity feature is only known to desktop users. We want to make the friends activity feature available to the majority of users who use Spotify on mobile devices.
Research
User Personas
Empathy Map
User Journey Map
