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Detail Garage

Title

Detail Garage In-Store Success

Duration

8 months (May 2022 -December 2022)

Role

Graphic Designer

Tools

Lightroom, Photoshop, Illustrator, After Effects, Premiere Pro

Overview

Creative designs of print and digital ads can increase in-store sales can increase in-store customers. Increased content quality and special sales can increase social media followers' willingness to purchase products in-store. Becoming a part of the car community in Lincoln, NE can convert car enthusiasts into paying customers.

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Advertising this specialized store through print, social media, and events would be the best opportunity to increase in-store purchases for this niche group of enthusiasts. With the sudden increase of car detailing as a popular side hustle and expensive detailing services, many car enthusiasts want to care for their vehicles themselves as they are skeptical of the quality of work and pricing from these service providers.

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Problem

The major deterrents to in-person purchases at this specialized store include online ordering and exclusivity to products sold. People in Lincoln, NE can easily purchase the same products online or purchase them at large retail stores like the local Walmart. Car enthusiasts want this specialized car detailing product but often aren’t willing to travel out of the way to a specialized store when they can find the same product at larger online and local retailers. This ultimately leads them to save themselves from the drive and hassle of going out of their way to a store that only sells one line of product.

Instagram Graphics
Detail Garage
Product Showcases
Rides & Coffee
All In The Detail

Detail Garage is the store side that sold products and All In The Detail was the neighboring business that detailed cars.

Detailing
Ad
Insights Gained
Insight 1

  • The most prevalent reason people don’t come to Lincoln Detail Garage is the location as it sits in a south suburb of the city.

Insight 2

  • The second reason is the exclusivity of the product. Lincoln car enthusiasts have the option to purchase Detail Product online or at their local Walmart.

Insight 3

  • Car enthusiasts can detail their whole car with the use of one Detail Garage product and do not see the need for specific cleaners for niche places of their car.

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