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Gap Website Design

Gap Inc., a global leader in the apparel and fashion industry, recognized the need to revamp its online presence to align with evolving consumer expectations and industry trends.

Title

Gap Website Redesign

Duration

November 2022

Role

Research & UI/UX

​

Tools

Figma, Miro

Overview

As e-commerce and online shopping continue to gain prominence, Gap Inc. aims to provide customers with a more engaging and seamless digital shopping experience. The existing Gap website had served its purpose for several years but needed a refresh to remain competitive and meet the demands of modern consumers.

Problem

Gap's website is confusing and needs to be designed to be less complicated. The information is overwhelming at times.

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CategoryPage_Mockup.png
ProductPage_Mockup.png
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ConfirmationPage_mockup.png
Research
User Personas
Screenshot_20221201_095841.png
Screenshot_20221201_095803.png
User Journey Map
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