Gap Website Design
Gap Inc., a global leader in the apparel and fashion industry, recognized the need to revamp its online presence to align with evolving consumer expectations and industry trends.
Gap Website Redesign
Research & UI/UX
As e-commerce and online shopping continue to gain prominence, Gap Inc. aims to provide customers with a more engaging and seamless digital shopping experience. The existing Gap website had served its purpose for several years but needed a refresh to remain competitive and meet the demands of modern consumers.
Gap's website is confusing and needs to be designed to be less complicated. The information is overwhelming at times.