Cago Hard Seltzer
Product and Logo Design
2 Weeks (February 2023)
The primary objective was to create a hard seltzer that not only met evolving consumer preferences but also stood out in a highly competitive market. Cago aimed to offer a diverse flavor portfolio, prioritize ingredient quality, maintain clarity and stability, and adhere to regulatory compliance.
In response to the growing demand for low-calorie, low-sugar alcoholic beverages, we are faced with the challenge of designing a hard seltzer that not only adheres to these evolving consumer preferences but also stands out in a highly competitive market.